At Gulfood, ABPA launches new branding for the international brand Brazilian Chicken
The video that marks the new branding of Brazilian Chicken brings together the traditional attributes of the sector - the quality of the products, the sustainability of production and the health status of the national poultry stock – combined with a new idea: the passion for producing.
This "attribute" is launched in an approach that counts the dedication of each entity involved in the poultry production chain, dedicated to a high-quality product, which unites people around the purpose of food security.
"The new brand and new branding of Brazilian Chicken are part of a strategy to strengthen Brazil’s position in the global market as a partner for food security. As exporters, we focus on complementing local production. In this context, the "passion for producing" and "joining forces" for food are attributes that we value in this new strategy", emphasizes ABPA’s marketing manager, Isis Sardella.
The new brand and new branding were highlights of ABPA's action during Gulfood 2025, one of the largest food fairs in the world. At ABPA's space, 23 agribusinesses participate in business rounds and prospect new potential customers for Brazilian products. Tastings and a series of actions are added to the schedule of ABPA and its associates.
"Gulfood is a trade fair focused on the Arab market, but it is a global event. We see importers from all over the world in our space looking for more Brazilian products. There would be no better opportunity to launch our new message, which emphasizes partnership in food safety", says ABPA president Ricardo Santin.
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