INTERPORC, to go all out at Meat Attraction 2025!
The Interprofessional program will attract thousands of attendees at this essential event for operators, exhibitors and buyers. With a focus on marketing, innovation, quality and knowledge, this event seeks to promote international commercial activity and encourage training and interaction between professionals in the meat industry.
Pork promotion
To this end, INTERPORC’s stand will show the excellence and versatility of pork thanks to the ‘Kitchen Promises Awards’, in which young talents in the restaurant industry will cook innovative recipes with white pork as the main character: toasted pork with ponzu and leek, Wellington sandwich or churros with torrezno and mango, among many others.
In addition, the Interprofessional's space will have a serrano ham cutting service by Master Carver Jesús García Castillo, champion of the II INTERPORC International White Ham Carving Competition. A unique opportunity to taste the quality of this jewel of Spanish gastronomy from the hand of one of the best specialists.
Likewise, attendees will be able to participate in an interactive quiz that will liven up the exhibition space with questions about the nutritional value of the meat and all its preparation possibilities, with gifts for all participants.
Markets internationalization
In the same way, INTERPORC also participates in inviting international professionals to the fair. Thus, within the Hosted Buyers program, it has invited four buyers from Japan (including the subsidiary of a Japanese company in Portugal), China and Indonesia, who will hold business meetings with the companies present at the fair.
And thanks to the agreement signed between INTERPORC and ICEX Spain Export and Investment for the celebration of reverse missions, ten international importers will visit four Spanish exhibiting companies. Before, these buyers, from Canada, China, Taiwan, Hong Kong, South Korea, Ghana, Japan, Singapore, Vietnam and Hong Kong, will visit the exhibition and hold B2B meetings with the Spanish exporters.
Therefore, INTERPORC will once again be one of the main characters of a fair that has become an excellent global show of the quality of the white pig from Spain, which is a world leader and a benchmark in sustainability.
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