ABPA & ApexBrasil take 23 exporting agro-industries to SIAL Paris
The biggest action to promote exports in the sector since the International Poultry and Pig Farming Exhibition (SIAVS) was held, participation in SIAL Paris - one of the most important food fairs in the world - will feature a wide program of activities in the sector with customers, potential buyers and stakeholders.
In the space, business meetings will be held to prospect and consolidate sales that should exceed tens of millions of dollars, according to the expectations of the president of ABPA, Ricardo Santin.
"SIAL Paris is the first major action that we have carried out in the European Union within a context closer to normality, in the post-pandemic period. There are strong expectations regarding the presence of importers not only from Europe, but also from Asia and Africa, generating business expectations that should exceed hundreds of millions of dollars in the 12-month export projections", he analyzes.
The action, which carries the international brands of the productive sector – Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck – will feature a wide gastronomic area, which will be structured in the poultry and swine farming space of Brazil in Paris for the service of traditional dishes in Brazilian cuisine (original and adapted) such as roasted chicken with polenta, chicken stroganoff, chicken schnitzel, risottos and chicken cuts with cream cheese.
At the same time, promotional materials with information about associates and the production chain will be distributed during the action, detailing issues such as product quality factors, production chain data, Brazilian health status and the sustainable profile of production.
Another highlight of the Brazilian participation in SIAL Paris is the launch of the book “Halal Poultry – From Brazil to the World”. The work, signed by photographer Manoel Petry, tells in images, facts and data the representativeness and part of the history of Brazilian production and export of halal chicken meat.
In its 54 pages, the book shows images of care and respect for Islamic precepts applied by Brazilian exporting companies, responsible for the annual shipment of close to 2 million tons of products.
"Our first shipment took place in 1975. Since then, we have built a solid relationship that has made Brazil the largest exporter of halal chicken meat on the planet. The work tells this story in a delicate and playful way, showing the general public the vast Brazilian capacity to produce products with total respect for the precepts of Islam", highlights Santin.
The work will be launched on October 16 (Sunday), at the ABPA stand at SIAL Paris.
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