BRAZIL

JBS enters the egg category with the acquisition of a 50 percent stake in Mantiqueira

JBS, one of the largest food companies in the world, announced this week its entry into a new protein segment. The company has acquired a 50% stake in Mantiqueira Brasil, the largest egg producer in South America.

Posted on Jan 30 ,00:25

This acquisition reinforces JBS’s global platform, diversified across geographies and protein types, enabling the company to sustain growth with solid results. Control of the egg producer will be shared with its founder, Leandro Pinto.

"This investment aligns with our long-term strategy, which includes diversifying our portfolio by entering new protein segments and investing in branded, value-added businesses", stated Gilberto Tomazoni, Global CEO of JBS. Currently, JBS operates in beef, poultry, pork, aquaculture (salmon), and alternative proteins (plant-based and cultivated) across five continents.

Mantiqueira Brasil produces 4 billion eggs annually, making it the largest player in the sector in South America and the tenth-largest worldwide. It operates facilities in six Brazilian states and employs 3,000 workers. In recent years, the company has focused on strengthening its brands - Mantiqueira is the top-of-mind brand in the category, Happy Eggs is the fastest-growing brand with a focus on free-range eggs, and Fazenda da Toca leads the organic egg segment.

Entering this segment also represents a global opportunity for JBS. Mantiqueira Brasil already exports to South America, Asia, Africa, and the Middle East. "Egg consumption worldwide has shown consistent growth. It is an affordable, versatile, and healthy protein that reinforces our purpose of feeding the world", commented the Global CEO.

For Leandro Pinto, founder and Chairman of the Board of Mantiqueira Brasil, the new partnership is both a natural and strategic move. "We are ready. We are leaders in Brazil, and with JBS’s support, we will gain greater access to market opportunities and acquire the necessary expertise to become a significant competitor abroad. This partnership is a milestone in our strategic planning, which has always sought to combine organic growth with entry into new markets".

The union between the two companies will also benefit from JBS’s 15 years of experience in the poultry sector. JBS is the world’s largest chicken producer, operating in the United States, Mexico, Europe, and Brazil.

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