JBS expands services to small producers and supports the regularization of 15,000 rural properties
In 2024 alone, 199 environmental regularization projects were carried out, which contributed to the restoration of 4,153.5 hectares of native vegetation. In addition to the 20 units distributed throughout Brazil, with structures within Friboi units composed of analysts who receive the producer, collect information about the property and forward personalized solutions, in 2024 the Virtual Green Office was also launched, with the aim of expanding the service to producers throughout the country.
The service, available via email, phone and WhatsApp, is responsible for initial support and for filtering and classifying requests to provide actions with producers. Since its launch in October 2024, approximately 1,220 interactions have been carried out by the Virtual Green Office.
"Producers need to be at the center of conversations when it comes to best practices in the field. Prioritizing initiatives that can help them in their daily lives is essential for the entire production chain and should be a goal of organizations. That is why we are pleased to see the increasing adoption of Green Offices by livestock farmers", said Liège Correia, Sustainability Director at JBS Brazil.
Also last year, the Company began operating its hub for providing socio-environmental services to small producers, the Green Offices 2.0. After initial screening, the producer is referred to one of these three fronts, all free of charge:
In total, last year alone, 6,887 properties were regularized, and 1,311 farms received technical (852) or managerial (459) assistance. The rural extension team made more than 4,700 visits to family farmers. More than 600 soil samples were collected and analyzed.
In addition to the successful work carried out by the Green Offices, JBS also relied on the Cowbot tool and the Transparent Livestock Platform (PPT) to support livestock farmers. It was also possible to achieve the processing target registered on the platform - the goal was to reach 78% of the number of animals processed in all Friboi units in 2023, but last year ended with a volume equivalent to 80.72%.
There were also 17,377 analyses generated by the Cowbot tool, created in 2024. This number was only reached in the second half of the year, when the tool was launched. The resource allows for a consultation prior to the negotiation, contributing to the traceability of the third-party supply chain. Through a chat , the Company offers the same information used to monitor its supply chain free of charge. To do so, the user simply needs to share with the bot the geolocation data or CAR number of the property with which they are negotiating.
"These numbers indicate that we are on the right track. Producers have their demands and they need to be met, regardless of the channel, so that we can have an increasingly sustainable production model. We are excited to be able to collaborate with producers", said Fábio Dias, Director of Sustainable Livestock at Friboi and Leader of Regenerative Agriculture at JBS Brazil. “We continue to expect even more impressive numbers for this year ,” he said.
The Green Offices have recently become part of a set of initiatives that seek to advance agriculture in the state of Pará and are supported by JBS. In January 2025, the company, together with partners, announced the donation of 3 million tags for tracking livestock in the state. JBS also supported the creation of a training program for traceability operators, who are needed to correctly read tags on farms, in factories and at other points where animals move. The program also includes technical assistance and retraining of rural producers, through the Green Offices.
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