Tyson adds air fried chicken snacks in the American market
Antibiotic-free chicken meat, less fat, fewer calories, are the qualities that stand behind Tyson's Air Fried Chicken Bites. The company launched the healthier product in the American market to respond to the new trends seen among consumers. Air Fried Chicken Bites have 75% less fat and 35% fewer calories than fast-food breaded chicken options, but with the same great taste and crunch of traditionally fried chicken, said Tyson in a press release.
Americans today want better-for-you versions of comfort foods, and Tyson Brand is meeting this trend by launching chicken bites in Spicy and Parmesan flavors that have been prepared in an air fryer, giving them a burst of flavor in every crunchy bite. The white-meat bites are made with chicken raised with no antibiotics.
"We take pride in keeping a finger on the pulse of the latest trends and creating products that are sure to be a fan favorite. Fried chicken lovers – and let’s face it, that’s all of us – were delighted by the launch of our Air Fried products in 2019 so we’re excited to give them more of what they want by extending our Air Fried line of products,” said Lauren Talbert, Senior Brand Manager. “Whether someone is tailgating, hosting a few friends, or snacking alone, Air Fried Chicken Bites are the perfect easy, crispy, juicy and better-for-you protein snack.”
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