MLA’s 2025 global market snapshots
Global markets are always shifting, particularly in the current context of multiple regional conflicts, cost of living concerns and impacts of extreme weather. Miho Kondo, MLA’s Manager of Global Market Insights, highlights the importance of the snapshots in delivering the latest market data and insights to Australia’s red meat industry.
"It’s vital for our industry to have easy access to up-to-date market and consumer insights on our key global markets. This allows us to remain agile and leverage growth opportunities as they arise", Miho said.
Market insights generated by MLA’s Insights and International Markets teams play a key role in supporting efforts to grow demand and preference for Aussie red meat via an in-depth understanding of our target consumers and market dynamics.
A record-breaking 2024 and strong 2025 outlook for exports
In 2024, Australian red meat volume totalled a record of just over 2.2 million shipped weight tonnes – valued at a historic high of just over A$20.1 billion for the 12 months ending November. This meat was exported to over 100 destinations and constituted of an estimated 74% of Australia’s total beef production and 78% of sheepmeat*.
Looking ahead to 2025, MLA’s September 2024 Cattle and Sheep Industry Projections anticipate Australia will export around 1% more beef compared to 2024 and around 13% more mutton, though some 6% less lamb, coming off a record-high year.
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