Italy: 2024 closes with growth for Mortadella Bologna PGI
During 2024, 33 million kg of Mortadella Bologna PGI were sold and almost 39 million kg were produced. Compared to 2023, sales grew by 1.6% and production by 0.9% (data provided by the IFCQ certification control body). After the exponential growth of the last 10 years (+240%), the sliced product in trays has substantially stabilized, recording a -0.1% . Finally, the success of the sliced format should be noted, which recorded an increase of 27.6% .
In Italy, large-scale distribution confirms its position as the main sales channel with a share of 55.1%, followed by Normal Trade with 26.9% and Discount with 17.9% .
Sales are mainly destined for domestic consumption, however the share destined for exports, equal to 20.1% in 2024, is progressively growing ( +6.2% compared to 2023). Most exports are to EU countries, among which France and Germany represent the main reference markets, followed by Spain , UK and Belgium . The performance recorded in Spain is remarkable, which, for the first time, recorded a growth of 13.9% .
"We are pleased with the results achieved by Mortadella Bologna PGI during 2024, a particularly difficult year for Italian families who have seen the cost of their shopping cart increase, forcing them to partially reduce their purchases of food. Nonetheless, the data obtained confirm the good performance of the product which has recorded increases in production and sales, also this year, driven by foreign markets, where exports grew by 6.2%. Of particular note are the increases obtained in the UK +8.3%, France +8.7%, Switzerland +7.5% and Spain +13.9. All countries where we are involved with three-year European promotion programs, well-structured on the territory" - says Guido Veroni , president of the Italian Consortium for the Protection of Mortadella Bologna.
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