French consumers are paying attention to the quality of fish
At this time, 32% of the French are trying to increase the fish consumption in their diet and 41% declared that they are looking for fish if they need to replace meat in their menu. Other options to replace meat are referring to vegetables (27%), beans and legumes (16%), vegan or vegetarian meat substitutes (7%), carbohydrates such as pasta or bread (6%), while 2% are still expecting new alternatives.
Based on this data, at least 21 million people in France are looking to increase their seafood consumption. That would lead to an upturn of 5 to 20% in the value the French seafood market if the consumers are going to eat seafood at least once a week. It also could deliver a supplementary 252 million portions of fish&seafood sold each year in this market, says the study.
Healthy and sustainable food choices are trends that are already present in the French market and are seen as very important by 43% of the respondents and considered to be “quite important” by other 35% The internet era is offering new opportunities for the French consumer to choose the seafood he desires, but there are still gaps in terms of information related to the production methods for the fish available on the domestic market, and that refers to online channels of distribution as well for the offline market.
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