Germany

Westfleisch "Animal Health" offensive sets new standards

Together with scientists and veterinarians, the meat producer is developing a binding package of measures for more animal welfare in the stables.

Posted on Nov 23 ,04:42

"Westfleisch is putting the issue of animal welfare and animal health to a new level!" With these words, Michael Schulze Kalthoff announced the Westfleisch "Animal Health" campaign. 

"As a cooperative and partner of farmers, we see our role as equally supportive and demanding," explained the board member of the Münster-based meat processor. "Therefore, we rely on a differentiated approach and a corresponding series of increased control, systematic analysis, suitable advice derived from this, and ultimately stricter consequences."

In developing and implementing the Westfleisch "Animal Health" program, the cooperative is working closely with representatives from science and veterinarians. The focus is on six key aspects: Binding specifications for cooperation between farm veterinarians and farmers, a closer exchange with official veterinarians, deeper data analysis according to aspects relevant to animal welfare, the increased use of artificial intelligence, stricter measures and consequences, and the installation of a permanent contact person.

"The aim is for us to provide better preventive advice, raise awareness and provide even stronger support to farms in the future with our Westfleisch 'Animal Health' cam-paign," emphasizes Schulze Kalthoff. For Dr. Martina Oetjen, veterinarian and head of quality management at Westfleisch, the company is now also taking a decisive step towards achieving higher animal welfare in all stables "In recent weeks, we have been able to take important first steps with all sides in a very trusting and targeted manner," says Schulze Kalthoff. He is confident that the high pace of implementation will continue: "Thanks to our close ties to the agricultural sector, Westfleisch is the only company among the major meat processors that can implement such a concept quickly and effectively."

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