Welsh pig meat gets promoted through new recipes
Pork is definitely not the most popular meat that you expect to hear about in Wales but that doesn't mean that is not appreciated in that part of United Kingdom.
The most recent survey conducted by Hybu Cig Cymru – Meat Promotion Wales shows that the locals are proud of the pork produced in Wales and consider it a high-quality product (73%).
Over half also said that they considered it to be homegrown (64%), tasty (52%), and specializing in traditional breeds (55%), informs the organization. Welsh pork meat is not as widely-known as established brands such as PGI Welsh Lamb and PGI Welsh Beef but Hybu Cig Cymru (HCC) wants to change that picture through a marketing campaign.
Leaflets and posters imaging four new recipes – Pork Jambalaya; Spiced Pork Koftas; Pork, Pepper and Goats’ Cheese Lattice Tart; and Slow-roasted Belly Pork in Apple, Honey and Cinnamon - have been printed and distributed across the region in grocery stores and supermarkets in order to promote the quality of the pork products from Wales.
"There are four new recipes available for consumers to pick up from their butcher or direct from their producer. They went down really well at the Spring Festival, and I’m sure that consumers will enjoy trying them out.
Wales’s pork industry is generally small in scale, but produces a wide range of excellent high-quality meat products, often from specialist farmers who are committed to developing rare breeds and unique flavours", explained HCC Market Development Officer Kirstie Jones.
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