Vion's deep-frozen beef is the newest high-quality product
Simmentaler and Holstein Friesian are the cattle breeds that were selected by Vion to launch a new high-quality product under the COOL CUTS label. Vion will rely on the high-quality product in marketing matured beef from the GOLDBEEF premium brand. The range is aimed at restaurateurs, hoteliers, and other bulk consumers, as well as the food retail trade. Individually packed, deep-frozen and in packaging ready for sous-vide preparation are entrecote, T-bone, filet and a wide range of special cuts currently trending and ideally suited to the demands and requirements of this target group.
"Vion is one of the few meat producers able to offer the complete process from one source, from slaughtering, deboning and maturing to packaging. We select the raw material by hand for the perfect steak", explained Bernd Stange, COO Beef at Vion. The cuts then become true COOL CUTS only after a three-week maturing process: The meat portions are then packed and deep-frozen individually.
The product range is made up of different cuts and products. These include classic steaks like entrecote, T-bone and filet, as well as flat iron, tomahawk, côte de bœuf and churrasco ribs. All types are marketed “ready to cook” in individual packaging ready for sous-vide preparation by the customer. The aim is to simplify preparation in a professional kitchen: cook the defrosted or deep-frozen sous-vide immersed in water, then grill briefly on both sides – the perfect cut is then ready with success guaranteed.
The perfect cut is also a must, so Vion is ready to adapt the size of the premium steaks. “Not every customer wants rump steak in the 250-gram version, but perhaps rather in portions of 180 grams. We are able to cater to these demands individually” Bernd Stange added. Year-round availability of the full beef range and minimum shelf life of 18 months from the production date mean that the customer can make use of the product as needed. The deep-frozen range will in the future be expanded to other categories in order to offer a complete range to the customer.
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