Vion Pork launches a new premium product, the Tomahawk
Starting this week, Vion Pork will launch a new barbecue product in a few European markets. The Tomahawk will be introduced towards international retailers in various European countries under the company's brand name.
The already marinated Tomahawk is available in three flavours: Herbs de Provence, Sweet & Smokey and Hot & Spicy, and weighs between 300 and 400 grams. The tasty pork on the bone is shaped like a tomahawk.
"Our Vion Consumer Insights show that, on the one hand, consumers opt for convenience when buying meat products and on the other, there is a trend among consumers to choose premium concepts based on taste experience and the perception of quality. The Tomahawk combines these trends. It is a robust, easy to prepare quality product for the barbecue.”, declared Maiko van der Meer, Chief Commercial Officer at Vion Pork.
The Tomahawk is entering the premium range of products and Mr. van der Meer is convinced that the barbecue season is going to ensure the success of the product. "The new product is a speciality. Barbecuing is popular. It is an emotional event: when it’s sunny weather, people invite friends over for a tasty meal. They want to impress with a robust and tasty piece of meat. Tomahawk offers the consumer a true indulgence experience.”, he said.
In 2017, Vion, a meat producer with facilities located in Netherlands and Germany, has reported a turnover of € 5.1 billion and a number of 11,800 employees.
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