Europe

Vion Pork launches a new premium product, the Tomahawk

Products

The barbecue product will enter the European markets starting the first week of May.

Posted on May 03 ,09:41

Vion Pork launches a new premium product, the Tomahawk

Starting this week, Vion Pork will launch a new barbecue product in a few European markets. The Tomahawk will be introduced towards international retailers in various European countries under the company's brand name.
The already marinated Tomahawk is available in three flavours: Herbs de Provence, Sweet & Smokey and Hot & Spicy, and weighs between 300 and 400 grams. The tasty pork on the bone is shaped like a tomahawk.
"Our Vion Consumer Insights show that, on the one hand, consumers opt for convenience when buying meat products and on the other, there is a trend among consumers to choose premium concepts based on taste experience and the perception of quality. The Tomahawk combines these trends. It is a robust, easy to prepare quality product for the barbecue.”, declared Maiko van der Meer, Chief Commercial Officer at Vion Pork.
The Tomahawk is entering the premium range of products and Mr. van der Meer is convinced that the barbecue season is going to ensure the success of the product. "The new product is a speciality. Barbecuing is popular. It is an emotional event: when it’s sunny weather, people invite friends over for a tasty meal. They want to impress with a robust and tasty piece of meat. Tomahawk offers the consumer a true indulgence experience.”, he said.
In 2017, Vion, a meat producer with facilities located in Netherlands and Germany, has reported a turnover of € 5.1 billion and a number of 11,800 employees.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

USA

National ramen noodle chain in Japan shifts to US pork cushion meat

Kairikiya, with 160 outlets in Japan, is now using U.S. pork cushion meat (cut from the pork shou...


Read more Read more
USA

USMEF leads team of Japanese importers on study of US beef production

The team, comprised of female buyers, visited USMEF headquarters in Denver before getting an in-d...


Read more Read more
SPAIN

The cured ham sector exported 60,846 tons in 2024

Meanwhile, the average price per kilo of ham has increased by 9.92% during this period,...


Read more Read more
Websolutions by Angular Software and SpiderClass