US: Applegate Farms introduces first nationally-available organic pepperoni
APPLEGATE pepperoni has gone organic. Building on its line of 100% natural1 pepperoni, Applegate Farms, LLC, the makers of the nation’s leading natural and organic meat brand, announced the release of two new organic pepperoni options: APPLEGATE ORGANICS Pork & Beef Uncured Pepperoni and APPLEGATE ORGANICS Turkey Uncured Pepperoni. These additions are the first nationally available organic pepperoni options on the market, available now at Sprouts and Whole Foods Markets nationwide.
Pepperoni fans can enjoy all the great flavors of APPLEGATE NATURALS pepperoni, now in new, organic options. Great for pizza, subs, or simple snacking, both new products meet Applegate’s standards for organic meat: 100% natural, USDA Organic, animals raised with no antibiotics ever and meat that is Applegate Humanely Raised.
Applegate is a primary player in the pepperoni and dry cured meat space as the #No. 1 brand in the natural/organic dry cured meat category, #No. 6 largest branded pepperoni in the total category, and #No. 1 largest pepperoni brand raised without antibiotics.
"With consumer demand for organic products outpacing the growth of meat raised without antibiotics, and no nationally-available organic pepperoni options, we could not ignore the clear opportunity to enter this category", said Joseph O’Connor, President of Applegate. "As the country’s largest natural and organic meat brand, we had the resources, the desire and the access to develop a launch of this scale. We are so excited for pepperoni-loving Applegate fans to try both new products".
A study, commissioned by Applegate found that 66% of pizza lovers say that pepperoni is their favorite pizza topping, leading the company to team up with Coyote Outdoor Living and Bob’s Red Mill to give pizza fans an exciting opportunity to experience the new APPLEGATE ORGANICS pepperoni – and maybe even win some prizes while doing so!
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