UK sees a significant drop in lamb sales
In some areas of the UK, lamb consumption has seen a fall by as much as 25% - the biggest drop being reported in Scotland.
“With those aged 55 years and over making up the lion’s share of the market and under 35s accounting for just 12 per cent, time is ticking for lamb."
The report was released during the Love Lamb Week and it showed that the sales of lamb in the UK reach 845 million pounds a year, with London consuming a quarter of all lamb sold across Britain.
Londoners consume on average 5.7 kilograms of lamb per household annually, while in the North East area of Britain, the average consumption reaches 3.9 kilograms of lamb. London's consumption of lamb is 24% higher than that in other areas of the UK.
"If you’re wondering what the difference would look like on the kitchen table, this means that Londoners are enjoying an extra nine portions of roast lamb, seven lamb curries, four koftas, three lamb tagines and two extra lamb stir fry each year, compared with those in the North East," the study says.
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