Tyson calls for sustainable protein coalition
Tyson Foods presented its plan to create a Coalition for Global Protein with a clear objective to increase understanding around the challenges of feeding a growing population with more varied and sustainable protein options; identify new and creative solutions, and activate those solutions through pilot programs.
"We’re focused on uniting the world’s most influential, food-focused stakeholders around a shared purpose to build a future of protein that is sustainable and equitable across global communities – at every link in the supply chain. Igniting transformative change in our food system requires industry-wide collaboration and a willingness to go beyond our businesses through strong commitments and actions," explained John Tyson, Chief Sustainability Officer of Tyson Foods.
The launch of the Coalition for Global Protein comes as livestock production around the world comes under increasing criticism for its contribution to climate change. In the last couple of years, Tyson Foods has made an entry in the alternative protein market, first investing in Beyond Meat, then launching its own plant-based products.
According to a report from US global management consulting firm AT Kearney, by 2040, the majority of the meat consumed by humans (60%) will be derived from cultured meat or plant-based alternatives that look and taste like meat.
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