The reality of the Spanish pig sector is based on truth and scientific endorsement
This was stated by Alberto Herranz the director of the Interprofessional INTERPORC in his participation in the 23rd AECOC Congress of meat and processed products.
The pig, he stressed, is a "mix of health, pleasure, flavor, sustainability, socioeconomic importance and backbone in rural areas. In short, a reality that can be demonstrated.
However, the director of INTERPORC recognized "the difficulty of transmitting that veracity and reality in an environment full of fake news" for this reason, he continued, although "our truth supports us, we must continue advancing in connecting our reality with the population".
To do this, he added, "we must understand what is happening, listen, unite our voices and continue working on the emotional aspect to connect with a large part of the population." "If we have great values, we must tell it, test it and contrast it through reputation studies".
Likewise, he highlighted the need to transmit to society "the work that the pig sector carries out in matters such as caring for the environment, animal welfare or innovation, among other aspects that concern citizens".
With regard to new food trends, he stated that it is an issue that "we are not concerned that it is fashionable to be vegan or veggie, the important thing is that the majority of the population is not".
"It seems that they are the majority options and they are not, the reality that the data reflects is that 95.2% of people include meat in their diet", he said. In addition, a good majority of those who opt for a restrictive diet end up abandoning it, mainly for health reasons.
However, he did express his concern about the incorporation of vegan menus in schools "because they do not contribute to the cognitive development of children".
Experts say that children should eat a balanced and varied diet , "and that meat is necessary for their proper development because it provides high-quality protein, minerals, and B vitamins".
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