The excellence of Spanish pork will be showcased at Food Taipei 2024, Taiwan
Organized by the Taiwan External Trade Development Council (TAITRA), this event will attract numerous professionals from the agri-food sector in Asia and will be held in conjunction with Foodtech & Bio/Pharmatech Taiwan, Taipei Pack and Taiwan Horeca.
INTERPORC’s presence at this fair is part of its international promotion strategy to increase the presence of Spanish pork in Asia. The specific objective is to strengthen Spain's solid position in this market thanks to the quality of its products, the sustainability of its production and its high animal welfare standards.
Since the Taiwanese market opened up to Spanish pork in 2014, Spain has become one of its main suppliers. In 2023, 30,125 tonnes of pork products worth 108.3 million euros were exported to this country. These figures place Spain as the second supplier in the market and Taiwan in the18th place in the ranking of destinations for Spanish pork.
INTERPORC will be present at the event with a 90 m², with the participation of six leading companies in the Spanish white pork sector: Faccsa-Prolongo, Friselva, Grupo Jorge, Famadesa, Costa Food and Olot Meats. The pavilion will also include an institutional area and another one for showcooking and ham-carving demonstrations.
During the fair, the Interprofessional will organise three daily cooking shows with a local chef who will prepare recipes using Spanish white pork. Jesús García, champion of the INTERPORC SPAIN 2019 International Ham Carving Competition, will hold ham carving demonstrations and offer tastings to the public.
In addition, in order to promote exports and strengthen commercial relations, INTERPORC, together with TAITRA, has organised B2B meetings between the Spanish pork companies attending the fair and various Taiwanese importers.
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