Portugal

The Portuguese retailer Continente supports domestic pork producers

Pork

Continente, the well-known retail chain from Portugal, has announced that it is going to promote pork meat from Portuguese producers under its private label brand throughout the whole store chain.

Posted on Sep 22 ,10:16

 

Starting from 2017, Continente acquired nearly 16,000 tons of Portuguese pork worth 42 million euros, according to European Supermarket Magazine.

The retailer guarantees a weekly supply of more than 1,000 tons of Portuguese meat to its stores, which are received from Sonae MC, a meat processing center Santarem.

Continente is a retail chain that belongs to Sonae Distribuição, the largest retailer in Portugal. The hypermarket Continente chain is in spread all over continental Portugal as well on Madeira and in Azores.

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