SuperDrob appoints new President
Polish poultry producer SuperDrob appointed Marcin ?wi?? as the new President of the company. ?wi?? works for the company since 2016 and was holding the position of vice president. He will replace Cesar Lipka, the former CEO of the company, which is involved now in a special project developed by CPF Poland, a subsidiary of the global agri-food brand Charoen Pokphand Foods (CP Foods) from Thailand. However, Lipka will remain involved with the company by becoming Chairman of the Supervisory Board of SuperDrob.
In the following period, Cesar Lipka will continue to work only for CPF Poland (in which he has been the CEO since 2017) to strengthen the development of new food products, which have not been included in the portfolio of the poultry producer so far. New projects will include convenience food (poultry and other), sales of shrimps (available in retail chains from December 2019) and the new products for which the market still has to wait for a while. CPF Poland was established through the cooperation of SuperDrob with CP FOODS Thai partner in 2017, announced the company in a press release.
"Synergy of both experiences, SuperDrob SA and CPF Poland SA, can bring new opportunities. The CPF Poland company can also benefit from the experience of our Thai partners. The agri-food business in Asia is in many aspects more innovative in comparison to the European market," says César Lipka.
On the other hand, Marcin ?wi?? is taking over the new position in a moment when the animal protein market in Poland and Europe is confronted with several challenges regarding consumption habits, production and a severe impact in the added value product segment due to the closure of foodservice channels. "We will continue to implement the company's strategy set by the owners. Our goal is to build a fully integrated poultry business, which will be able to respond flexibly to the needs of the Polish and European markets and provide repeatable quality poultry products with added value. In Poland, we focus on premium products from Kurczak Sielski (Idyllic Chicken – a premium quality chicken). Our export is based on two main channels: large retail chains and leading restaurant chains. We supply mainly high-processed products for export. The situation today is very dynamic and surprising. We are constantly analyzing economic and social trends. We want to respond properly to new requirements. Good relations with our regular business partners help us with this. Today we focus mainly on organic growth. Possible acquisitions will be considered individually if such opportunities arise," said Marcin ?wi??, the new CEO of SuperDrob. - SuperDrob is one of the leading producers of poultry and convenience food in Poland. More than half of the production is exported to foreign markets - mainly to EU countries, but also to China and Japan. The company has been operating for 27 years. SuperDrob is owned by the Lipka’s family and CP Foods from Thailand.
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