Success through excellence, passion and quality
The success story for the labelling specialists began on 1 July 1972: MR Etikettiertechnik was founded in the town of Enger in Eastern Westphalia, a region with many large meat processors and sausage manufacturers. The first product developed by the start-up company was a cross web labeller. Its primary task was to apply labels automatically and efficiently to a wide range of meat and sausage products packed on thermoforming packaging machines.
A flourishing company developed over the years from these early beginnings. Thanks to systematic investment in technology and know-how, the range of products and services was continually expanded to meet new demands and trends in the market. The number of employees continued to grow. And in addition to the proven cross web labellers, a new group of products was also developed: high-performance conveyor belt labellers, which have since made a major contribution in many applications and markets to increasing efficiency, process reliability and labelling accuracy.
When the company founder decided to withdraw from the business in 1993, MULTIVAC came into the picture. The many years previously of close cooperation made the decision easy - MR Etikettiertechnik became part of the MULTIVAC Group. The integration of the company only became fully transparent to the public however in 2010, when MR Etikettiertechnik was officially renamed MULTIVAC Marking & Inspection.
Today the subsidiary is an extremely successful and agile supplier of labelling, printing and inspection systems. Key data: Almost 50 million euros turnover, 257 employees, and a tightly knit sales and service network worldwide, which stays close to its customers and ensures, that all systems sold maintain a permanently high level of reliability and performance. As joint Managing Directors, Karsten Strothmann (Executive Vice President Sales) and Dr Hendrik Frank (Executive Vice President Technics) are setting the future direction for stable growth in the designated target markets, and developing new potential customers worldwide.
MULTIVAC Marking & Inspection always sees the development of the market as a genuine opportunity. “Only in a dynamic environment can we remain flexible and focused on the needs of our customers,” explains Karsten Strothmann. Dr Hendrik Frank adds: "An essential building block of our success is the ability to create new products and to optimise what is already proven. By making constant improvements and alterations, we are able to feel the pulse of the times and remain equipped for the future."
Today there is a particularly strong trend towards visual inspection and food safety. Karsten Strothmann: "In many automated lines today, it is no longer possible to have labels or the print on labels and packs checked by the human eye. So much is also box packed and palletised automatically - and the whole labelling and printing process has to keep step with this development."
It is for this reason, and also as an expression of the desire to stay close to customers, that this year's roadshow features label and print inspection. The roadshow truck visits customers at their own premises, where they can learn all about the benefits and opportunities of automated inspection of print and label.
One challenge, which MULTIVAC Marking & Inspection is currently facing, is the big topic of digitalisation. Even though there are still some misgivings about digitalised machines and processes in some more sensitive sectors, there is a conviction in Enger that digitalisation offers potential in many areas. Dr Hendrik Frank: “Thanks to digitalisation, we can for example offer our customers much more transparency about their production equipment and its outcomes.” Cloud-supported analysis also enables customers to access important data in real time, so that well-founded decisions can be made quickly. And last but not least, digitalisation makes it possible to detect and rapidly eliminate weak points or problems in the process - or even prevent them in the first place.
Overall those at MULTIVAC Marking & Inspection look optimistically to the next 50 years: “Our expertise is currently in demand in the market like never before, and the market potential is also huge. Our solutions are state-of-the-art, and our order book is full. And our passion for what we do remains unbroken,” say both Managing Directors in unison.
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