Success of the international promotion of INTERPORC in Alimentaria
The Alimentaria fair, one of the most important events in our country for the food industry in general, and the meat industry in particular, closed its doors in Barcelona on March 21st, marked by the success of international promotion for the white pork sector from Spain.
During the four days of the fair, the stand of the Spanish Inter-professional Agri-Food Organization for White Pork (INTERPORC) has been one of the busiest, with thousands of professional visitors looking for information on white pork meat and products, as well as on possible business partners.
Mainly, the level of institutional visits has been outstanding. For instance, on the first day of the fair, INTERPORC directors and president met with Yao Jing, ambassador of the People's Republic of China in Spain. Spain is the main supplier of pork to that country, with a total of 560,488 tons exported in 2023 with a value of 1,223 million euros.
Another relevant moment was the signing of two collaboration agreements (MOU) with meat associations from the Philippines and Malaysia, whose objective is to promote the exchange of technical information and further promote commercial relations with Spanish pork companies.
Spain is the leading pork supplier to the Philippine market. This country is on the 5th position in the ranking of destination for exports of the Spanish pork sector by volume, with 144,891 tons, and 12th in value, with 271.5 million euros. In the case of Malaysia, it ranks the 17th in volume, with 30,486 tons, and 20th in value, with 88.2 million euros.
In addition, delegations of international importers from Canada, Chile, China, Colombia, South Korea, the Philippines, Malaysia, Mexico, Peru, Taiwan (China) and Thailand also visited the stand; as well as journalists from countries such as Mexico, the Netherlands, Italy, South Korea, India or Germany.
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