Success for INTERPORC at WOFEX in the Philippiness
As a result, this event has provided a great opportunity to promote Spanish white pork and pork products, as well as establishing new commercial relationships with distributors in the region and strengthening existing ones. Spain is the main supplier of pork products to this market, with 144,891 tonnes in 2023, valued at 271.56 million euros.
INTERPORC had an area of 90 square metres at the fair, where prominent companies such as Grupo Jorge, Patel + ICP, Faccsa-Prolongo, Fribin and Crujiente y Dorado SL (Tabladillo) presented their products and carried out commercial activities.
One of the most important moments of the event was the meeting organised by the Interprofessional at the Gallery by Chele restaurant by the renowned Chele González, considered one of the 50 best chefs in Asia and who has the 'Restaurants from Spain' seall from ICEX Spain Export and Investments in one of his establishments. This meeting, which took place after the second day of the fair, promoted a significant exchange between exporters and importers, thus increasing international trade opportunities.
In addition, INTERPORC developed a series of daily activities at its stand to promote Spanish white pork. Chef Carlos Villaflor, from Gallery by Chele restaurant, held three daily show cooking sessions, delighting visitors with exquisite recipes. Likewise, Abraham Cambres, winner of the III National Competition of White Pork Ham Carvers INTERPORC Spain 2017, offered ham carver exhibitions and tastings, highlighting the quality and versatility of Spanish products.
All of these activities attracted a large number of visitors to the stand and had a significant impact on the commercial relationships established during the fair.
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