Spanish beef is promoted in the Philippines
Since the opening of the Philippine market in 2020, this destination has become one of the main buyers of beef from Spain. In just three years, and with figures that already exceed 5,000 tons/year, Spain is the main supplier in the EU and in the top ten of world suppliers.
With the aim of continuing to show the characteristics of the Spanish beef, a promotional trip has been organized with the collaboration of the Ministry of Agriculture, Fisheries and Food, within the framework of the provisions of the collaboration agreement for the promotion of meat food products Spaniards signed with meat interprofessional organizations.
This promotional campaign includes a training activity for future Filipino chefs, with culinary possibilities courses on beef from Spain, which are held at the prestigious Enderun Gastronomy School in Manila. The courses will be directed by renowned chef Fernando del Cerro, holder of a Michelin star for 25 years. The objective is to provide knowledge of the product and its culinary possibilities to future professionals of the Philippine gastronomy, so that in the near future they incorporate Spanish beef in their gastronomic proposals, as a product of the highest recognition and quality.
On August 1, a presentation day for Spanish beef took place at the residence of the Spanish ambassador to the Philippines, Mr. Miguel Utray Delgado. During the day, commercial contacts between Filipino buyers and representatives of Spanish companies have intensified, to promote exports. The day ended with a tasting where the Spanish beef has become the true protagonist.
Beef from Spain dresses up as an ambassador of quality food from Spain in the Philippines for 10 days, thus strengthening the interest of a market, the Philippine market, which has appreciated this product since its recent opening.
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