Spanish beef gets approval for EU promotional funds
Provacuno, the Spanish interprofessional association of beef producers, gets a second round of EU funds to promote its products in third countries. "What Wonderful Beef 2.0" campaign adds Vietnam, Japan and Saudi Arabia as new markets targeted by Provacuno for the next three years. The ‘What Wonderful Beef 2.0’ plan provides continuity to the ‘What a Wonderful Beef’ project launched in 2018 and which ends in February this year. This action, which has been the first that has been launched by the Interprofessional in the field of internationalization, "has managed to increase exports and the recognition of our beef in the world", highlighted from PROVACUNO. Obtaining this approval is, according to Jose Ramon Godoy, director of the international area of ??PROVACUNO, "an EU recognition of the work carried out in recent years by the interprofessional and a reflection of the results obtained in the execution of the Plan", informs Carnica magazine.
"Environmental sustainability, animal welfare, traceability and quality of our products, food safety and animal health are the qualities that position our beef in a differential status with the rest of the world," explained Javier Lopez, director of PROVACUNO.
The 'What Wonderful Beef 2.0' plan, which is scheduled to start during the second half of this year, includes face-to-face actions of various kinds in different destinations, online actions and supporting documentary support, to facilitate and enhance the dissemination of the characteristics differentials of Spanish beef in the world.
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