Spanish Ham lands in Miami
The campaign, called "Slices of happiness", will take place between September 16 and 18, coinciding with the Americas Food & Beverage fair, where they have organized several showcooking sessions and a cutting workshop for operators in the city and visitors to this event.
In addition, as part of the actions of this initiative, a culinary experience is planned to take place on September 18th in a well-known Miami restaurant where attendees will enjoy delicious ham tapas. The event will feature influencers and relevant figures from the society of this magical city.
"We have planned various promotional activities within the framework of this campaign with the aim of interacting with professionals and consumers in this important market to highlight the origin, quality and flavour of Spanish cured ham", explains Daniel de Miguel, deputy director of INTERPORC.
The objective of the campaign was to raise awareness in the United States about the many benefits that eating Spanish ham brings to people's mood. Spanish gastronomy and ham as one of its main products are synonymous with happiness.
"We are making a determined promotional effort to convey to the main markets of the world, including the American one, the importance of Spanish ham as a cultural symbol of our gastronomy, a select product associated with pleasure and delight. With the "Slices of happiness" campaign , we aim to position it in a potential market of more than 330 million consumers and give it the notoriety it deserves with training actions and gastronomic experiences", says Jesús Pérez Aguilar, deputy director of ASICI.
The action developed in collaboration with ICEX Spain Export and Investments is part of ASICI and INTERPORC's commitment to promote the consumption of this product in the United States, a market of more than 330 million people who increasingly appreciate the ham produced in Spain, due to its special characteristics compared to other hams from other origins.
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