Spain visits China to promote the opening of the Asian giant to beef
Luis Planas has organized a meeting at the fair with Spanish companies, highlighting their good positioning in China and their willingness to negotiate new product openings, including beef.
During his visit to the PROVACUNO stand at the fair, Planas held a meeting with the vice president of the interprofessional, Raúl Sanz, the director of Internationalization, José Ramón Godoy and representatives of the beef companies present at the event.
Prior to the action in China, the visit of the Vice Minister of Agriculture of China to our country took place, where meetings were held with Spanish businessmen and there was the participation of Doña María del Carmen González Serrano representing the Ministry of Agriculture, Fishing and Food of Spain. During the visit, where the control systems on the products, their traceability and food safety standards at the highest global level could be verified, the Chinese delegation was informed of the willingness of all Spanish beef companies to accelerate the approval of Spanish beef for export to China.
The presence at the fair is part of the agreement that the Ministry of Agriculture, Fisheries and Food (MAPA) maintains with Spanish interprofessional meat organizations for promotion in the foreign market. This activity has been the axis of the actions developed in China by PROVACUNO during the last week, where visits have also been made to beef production establishments, market analysis with data collection at points of sale, meetings with importers and Spanish companies, and interviews with representatives of the Chinese administration.
China is the largest beef importer in the world, with demand exceeding 3 million tons. Due to this reality and the potential of the Asian country towards quality products such as Spanish beef, the sector highlights the opening of the Asian market as a priority after five years of intense work.
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