Spain is promoting beef in three important markets
Provacuno will get support from the Ministry of Agriculture (MAPA) to develop or open new markets for the Spanish beef. The agreement between the Agro-food Interprofessional Organization of the Spanish Beef Industry and MAPA is expected to boost activity in countries of great interest to the sector.
"The continuity of this important agreement allows PROVACUNO to have one more tool to continue with international promotion, a fundamental strategy for the sector considering that institutional support It provides greater power in the dissemination of the message," explained Javier Lopez, director of Provacuno.
This year, the Interprofessional Organization il, be present at three important fairs in Asia and the Middle East: Singapore Specialty Food and Fine Fair, CIMIE Chengdu Fair in China and Food Fair Africa Cairo - Egypt.
The first action is to take place in July in Singapore between 17-19 July. During the Speciality Fine & Food Fair, representatives of Provacuno will establish contacts with the authorities of this country with the aim of consolidating the long-awaited opening of the Singapore market to beef products from Spain.
The fair will serve as a showcase for the consumer and importer of Singapore to be able to enjoy the characteristics and qualities of the Spanish beef. On July 18, there will be continuous tastings and live demonstrations carried out by the prestigious Spanish chef Fernando del Cerro, recognized for more than 20 years with a Michelin star at his restaurant Casa Jose de Aranjuez, informs the organization.
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