Scottish Beef PGI to reach 2.4 million consumers this Christmas
Over 2.4 million Scottish consumers will be inspired to choose Scotch Beef PGI as the perfect festive choice in a high-impact Christmas campaign launched this month by Quality Meat Scotland.
The press adverts will be supported by online content focused on inspirational ideas for using Scotch Beef for Christmas day and the whole festive period. Over 250 Scotch Butchers Club members across the UK are also offering their customers a recently launched QMS booklet “Roasting Rules: Your Guide to Roasting Plus Recipes”.
Carol McLaren, QMS Director of Marketing and Communications, said the pre-Christmas push is perfectly timed to capture consumers as they embark on their big Christmas shop over the weekend before Christmas.
“A Scotch Beef roast is perfect for family and friends over the festive period and with a little bit of forward planning, shoppers can make their festive roast go a whole lot further by making the most of the leftovers and, in turn, maximising their shopping budget. I would encourage shoppers when they are in their butcher’s shop or supermarket aisles over the next week to look for the Scotch Beef PGI logo which guarantees quality in every bite as well as world-leading quality assurance, traceability and welfare standards.”
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