SIAVS Experience promotes immersion in animal protein production in Brazil
The immersive experience will be the highlight of a space dedicated to promoting an dive into animal protein production during the International Animal Protein Show (SIAVS), the sector's largest event in Brazil, scheduled between the 6th and 8th of August in Distrito Parque, in São Paulo (SP).
The SIAVS Experience – as the experience is called – will promote a virtual immersion in the various stages of protein production, based on images captured in Brazilian production units, from the field to the industry, in addition to drawing attention to the role of Brazilian proteins in food security global.
The experience will begin with virtual reality, at SIAVS 360º. In it, it will be possible to participate in virtual visits to farms and modern animal protein processing industries in Brazil. The action will feature virtual reality glasses, with videos captured in poultry and pig production units.
After SIAVS 360º, the visitor will be invited to walk through corridors with an exhibition of panels and videos that show, in practice, the attributes of Brazil's animal protein production chain, such as quality (and the technical aspects that guarantee it to the products Brazilians), health status (and biosecurity) and production sustainability.
"We will use technology to integrate experiences and show the public present and those less familiar with production, what we do with quality, health and sustainability with total transparency. Animal protein from Brazil has a global presence, but many do not know the reasons. There, they will get to know each other better", said the president of ABPA, Ricardo Santin, highlighting especially the presence of stakeholders, students and wholesale and retail customers, among others.
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