Polish food companies are discovering the new trends in the market
f Polish producers still want to achieve success on export markets, they should carefully follow the trends present in the European and global food market, explained Deborah Perkins, Global Head of Food and Agribusiness ING NV, during the ING Food & Retail Trends event held in Warsaw.
Speaking to the audience, Perkins underlined some of the most significant trends that are now present in the developed markets, reports Portal Spozywczy. Here are nine of the qualities that consumers from abroad are looking when they buy food:
1. Healthy and natural. These requirements are not present only in the grocery stores as before, but also in the venue dining, mentioned Deborah Perkins for the food producers present at the event.
2. Ecology. The concerns for the environment are more and more present among the consumers so they are paying attention to the labels, in order to find organic food. They often start their adventure with bio products from giving them to children and then introduce them to the menu of the whole family, said the ING analyst.
3. Origin of food. Nowadays, consumers want to know where the food comes from and look for this type of information on the labels. Some producers have gone a step further and are trying to place the exact location of the farms, and even photos of the places where the products are made or where the raw materials come from. QR codes that can be scanned using a mobile device and learn more are also becoming more and more popular.
4. Sustainable development. People are paying attention also to the impact that food products are having on the communities and to the environment. Producers are advised to join organizations that support sustainable development and sustainable production.
5. Countering food waste. Almost 40% of food produced in the world is never eaten. The amount is huge and has already started discussions about ugly fruits and vegetables, which are more and more eagerly displayed by retail chains.
6. Convenience / healthy convenience. Confronted with a busy schedule the modern consumer is looking for convenience products such as "Cooking boxes", or weekly sets of ingredients for preparing meals together with recipes and proposals for serving. Nevertheless, those must respond to the diet adopted by the modern consumer.
7. Snacks. From the classic timetable of three meals per day, we have reached a schedule of 5 to 7 meals served during a day. The snacking trend has become important but the products must meet health requirements of the public.
8. Traditional, local food. There is a so-called "back to the roots" movement that is making consumers nowadays to search for diverse experiences, old, almost forgotten dishes, being one of those.
9. Personalized food. Consumers wants everything to revolve around them, including food. Food is treated as a reflection of a given person, hence the popularity of food images on social networks. This is particularly evident in restaurants, where guests often photograph their meals. The appearance of food has become as important as the taste. And that's why it became important that the food "fit" the consumer and his lifestyle. Interestingly - in some countries, products for people with a proper blood group are also becoming popular, observed Deborah Perkins.
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