Participation in SIAL Paris generates new business for Garra International
The encounters promoted by SIAL Paris, the largest food fair in the world, generated new contacts and business opportunities for Garra International. The animal protein trading company, currently present in 13 countries, expects an increase in its activities in the months following the trade fair.
“SIAL was the first event of this magnitude after the end of general Covid-19 restrictions. And it lived up to our expectations: over five days, we connected with suppliers and buyers from the main global markets – strengthening existing relationships and making new contacts”, says Frederico Kaefer, CEO of the company.
The result of the merger between Brazilian KIT and New Zealander Garra, the trading company brought to Paris a team from countries such as Brazil, France, the USA, Egypt, the United Arab Emirates, China, and New Zealand. At the event, they met with companies from all over the world.
“The diversity of contacts we had in the last few days shows that SIAL is a truly global fair. These conversations will, from now on, result in the expansion of exports to countries where we already sell, and in the development of other markets for Garra and its customers”, says Matias Hees, the company's CCO. In its 29th edition, SIAL Paris welcomed around 7,000 exhibitors from approximately 120 countries.
Garra annually exports 120,000 tons of chicken, beef, pork, and mutton, produced in around 20 markets – including Brazil, New Zealand, Australia, the United States, and Uruguay. They are distributed to a portfolio of around 500 customers, consolidated after the merger was completed.
The company offers financial and logistics solutions for both ends of the supply chain and has been growing exponentially in recent years. The CEO sees great opportunities to keep the momentum going in the coming years. “The world demand for animal protein is permanent, and it is returning to pre-pandemic levels”, says Frederico.
He links the movement to developing economies, where income is increasing. “When that happens, the first change in consumption is animal protein. China and India, for example, still have low meat intake per capita but these numbers are increasing as purchasing power grows, accompanied by a change in culture in those countries,” he says.
The latest Agricultural Outlook report, produced by FAO (the Food and Agriculture Organization of the United Nations) and the OECD, estimates a 15% increase in global meat consumption by 2031.
About Garra
Garra is a trading company that combines expertise and an international network of contacts to create relevant connections between the two ends of the animal protein supply chain, buyers and suppliers. Founded 27 years ago, the company has operations in more than ten countries and clients in about 60 markets. Garra offers complete solutions, including customized financial conditions, to maximize revenue in each operation.
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