PROVACUNO works to speed up the opening of the South Korean market
During their stay in South Korea, PROVACUNO representatives have held strategic meetings with local authorities, main buyers and importers, as well as with various agents of the commercial chain and sector associations. These meetings have revealed great interest in our beef, highlighted for its cereal-based diet, tenderness, juiciness and delicate flavor.
Within the framework of its mission, PROVACUNO organized a gala dinner that was attended by the most prominent Korean importers. In addition, from June 11 to 14, PROVACUNO participated in the Food & Hotel Seoul 2024 fair, the main agri-food fair in South Korea. This event is a reference for such influential markets as Japan, China and Southeast Asia, priority regions for the Spanish beef sector.
During the mission, the opening of the Korean market for beef from France and Ireland was announced, placing Spain in the first line of waiting to obtain the same authorization. This news represents a significant advance for the Spanish meat industry.
South Korea is a key market for the high-quality meat sector. Korean consumers particularly value meat that meets the highest standards of production and respect for the environment and animal welfare. In addition, demand in South Korea continues to rise, reaching more than 560,000 tonnes in 2023, making it a very attractive destination for Spanish companies.
In collaboration with the Ministry of Agriculture, Fisheries and Food, and through the activities programmed by the Interprofessional, PROVACUNO continues to work tirelessly to accelerate the opening of this market and ensure that Spanish beef is present on Korean tables in the next future.
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