PROVACUNO promotes Spanish beef in Morocco
The event was attended by around 20 Spanish companies, who were able to connect with a similar number of Moroccan buyers, during a day in which a presentation was made of the distinguishing characteristics of our meat, such as its tenderness, juiciness, excellent flavour and low fat content, the result of a process of breeding young animals that are fed with cereals and oilseeds of the highest quality and in strict compliance with the regulations of the European Production Model.
The programme, which included interviews between buyers and exporters, concluded with a cocktail party in which Spanish beef was the star.
The action was completed with a visit by the Spanish delegation to a Moroccan slaughterhouse.
It should be noted that, in order to regulate supply in the face of increased demand during Ramadan, which this year begins on 28 February, Morocco authorised the import of fresh beef and lamb from Spain at the end of October, in addition to the exports of live cattle that our country had already been making to Morocco.
According to data from the Spanish Ministry of Agriculture, between January and November 2024 beef exports have increased by 4% compared to the same period in 2023, while the value of exported production has increased by 12% in the case of meat and 1% in the case of live animals. However, estimates for the month of December indicate that final exports have exceeded 4,000 tonnes, which would represent an increase of almost 50% this past year. Morocco and Algeria are two of the countries where demand has increased the most.
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