Opportunities for the pig and poultry sector in the challenging European market
The European meat market is facing a scenario of structural changes due to a combination of environmental, regulatory and consumer factors. Trends towards more sustainable food and stricter regulations are impacting the production and trade of animal proteins in the region. In this context, the European Commission's report on agricultural prospects 2024-2035 analysed how these variables will influence the evolution of the pig and poultry sector in the coming years.
Pork
According to the analysis, pork production in the EU is expected to decrease by 0.5% per year until 2035, while per capita consumption is expected to fall by 0.4% per year, reaching 30 kg per inhabitant. Concerns about sustainability, environmental regulation and the questioning of intensive production systems have led to lower demand. However, the European pork industry is adapting to this new context by improving production efficiency and product traceability, in order to meet consumer expectations and ensure its competitiveness in the global market.
The report also noted that despite the projected decline in domestic consumption, exports will remain a key pillar for the European pork industry. As markets such as China, the Philippines and Vietnam regain their productive capacity, the UK is emerging as a strategic destination for EU exports. In addition, the development of new pork products, with animal welfare and sustainable production certifications, could open up opportunities in specialised niche markets.
Another relevant aspect identified by the study was the pressure on production costs. The increase in the prices of inputs, especially protein feeds given to animals, will affect the profitability of the pig sector. This could lead to a consolidation of the industry, with a reduction in the number of small producers and a greater participation of large agricultural conglomerates. However, the adoption of innovative technologies and increasingly sustainable practices will allow European producers to remain competitive in the long term.
Poultry meat
Poultry meat production in the EU is expected to increase by 0.5% annually until 2035, boosted by its lower environmental impact and its perception as a healthy and affordable option. Exports are also expected to grow by 0.8% annually, with key markets including the UK, sub-Saharan Africa and some Asian countries. Demand for poultry meat in the EU will remain stable, but with a progressive shift towards products with animal welfare and sustainability certifications.
However, the poultry industry will also face significant challenges, according to the report. The spread of avian influenza could cease to be a seasonal phenomenon, which would particularly affect free-range systems. In addition, restrictions on the use of antibiotics and animal welfare requirements could increase production costs and limit the growth of the sector. Against this backdrop, producers will need to invest in more efficient biosecurity systems and management practices that minimize the impact of diseases and stricter regulations.
The report highlights that the growth of the poultry sector will be driven not only by domestic consumption, but also by the consolidation of chicken meat as one of the main proteins in the diet of European consumers. The diversification of poultry products, including organic and sustainably sourced options, will play a key role in the expansion of this market in the next decade.
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