Niels Duedahl will be the new Group CEO of Danish Crown
The task is ready for Danish Crown's next Group CEO, the business must be transformed and competitiveness improved. Therefore, Danish Crown's board of directors has had a special focus on finding a management profile with solid experience in transformation and change management – something that largely characterizes Danish Crown's future Group CEO, Niels Duedahl.
"We are facing a new strategy period and are at the same time in the beginning phase of a significant transformation of Danish Crown's business, which must be carried out with precision and high cadence. As CEO, Niels has taken big and brave decisions, and he is a visionary, even against the wind. He is also a value-driven leader who is very aware of the importance of culture in a company undergoing change. We are extremely happy that Niels has agreed to the task, and we look forward to having him on board", says chairman of the board of Danish Crown, Asger Krogsgaard.
Since 2009, Niels Duedahl as CEO has transformed the electricity company SE into the energy company Norlys, which today is the market leader in energy and telecommunications deliveries in a low-margin market. In the period 2002 to 2009, he was employed in various director positions in the LEGO Group. First as technical development director, later as global purchasing director and finally as global production director. Before that, the first years of his career unfolded with employment in the TDC group and in both Nordea and Jyske Bank's finance departments.
Niels Duedahl, who has a master's degree in political science, was named leader of the year in 2013, and he is known for his value-based approach to management and transformation.
"A few times in life you get an opportunity that is so exciting that you simply cannot say no. Danish Crown is undergoing a thorough transformation, which I feel well equipped to lead. Throughout my professional life, I have been in the middle of very extensive and radical transformation processes, and I am concerned with how to create the management foundation to accelerate the necessary changes,‘‘ says Niels Duedahl. He continues:
"Danish Crown is a fantastic company that I believe has untapped potential. I am highly motivated to ensure the unit owners a competitive settlement, just as I am passionate about creating a workplace and culture where the best talents want to work".
Niels Duedahl takes over as Group CEO of Danish Crown on 2 September 2024. He replaces Jais Valeur, who, as previously announced, has chosen to step down as Group CEO of Danish Crown as soon as a replacement is in place. Jais Valeur will therefore have his last working day as Group CEO on 30 August 2024.
"Jais has made a huge effort for Danish Crown. Under his leadership, there has been significant development, professionalization and internationalization of the group. It also says everything about Jais' sense of dedication to Danish Crown that he agreed to stay to ensure an uninterrupted management focus in the organization until we had a replacement ready. There must be a big thank you to Jais from here", says Asger Krogsgaard. He continues:
"At the same time, it is fantastic that Niels Duedahl can start the job already three months after we announced Jais Valeur's desire to quit. This means that he can help drive the strategy process we set in motion before the summer holidays, and at the same time get the opportunity to leave his mark on Danish Crown's direction going forward", concludes Asger Krogsgaard.
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