New organic range of products launched by Vion in Germany
Vion Food Group intends to capitalize on the demand for organic products in Germany. Last year, the market share of organic meat increased by 13.8 percent to 31,284 tons so the company wants to be better positioned in this segment. High-quality organic beef and pork products were launched this week at BIOFACH, the world’s leading trade fair for organic food, held from 12-15 February in Nuremberg, Germany, under the brand “Der Grune Weg” (The Green Way), already tested in the Dutch market.
At the trade fair, Vion presented a wide range of “Der Grune Weg” products for the German market: organic beef options include ribeye, fillet, and tenderloin steaks, burger patties and minced meat. Of the ‘Quinoa meat pan’, which was presented at Anuga 2019, flavor variations ‘Bacon’ and ‘Curry’ will be also available as an organic option. Wiener schnitzel, fillet and both natural and marinated minute steaks are examples of organic pork products presented in Nuremberg.
The demand for organic meat is on the rise; growing more than 10 percent yearly in Germany, with even higher figures in Scandinavia and France. Vion has successfully been on the Dutch market for organic meat for years, with their brand “De Groene Weg”, gaining valuable experiences in the industry.
During the expo, Vion will also present its new sustainable packaging concept, fitting with their organic products. The new packaging contains at least 60% less plastic and is entirely recyclable. Of the products made for Germany 85% is packed in trays made of recycled plastics.
All other “Der Grune Weg” products will have packaging primarily made of cardboard. Part of the products is packed in material made partly of paper instead of plastic, in order to reduce plastic waste. With steaks, Vion now uses flat skin packaging and cardboard, which reduces plastic use by 60%. Individual packaging materials can be easily separated from each other and recycled with materials of the same kind. With these innovative concepts, Vion underlines its high standards of sustainable production and thus proves to be a frontrunner in the industry, informed the company in a press release.
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