New opportunities for the British red meat and dairy in Hong Kong
AHDB will be joined by several exporters at Restaurant and Bar Hong Kong (RBHK) from 5−7 September, showcasing beef, lamb, pork and dairy products from the UK.
RBHK attracts around 8,000 trade buyers, including restaurant and bar owners, to explore culinary innovations, insights and business opportunities. It will give exporters the chance to build on existing business relationships and meet potential new customers on the AHDB-hosted joint meat and dairy pavilion.
Jonathan Eckley, Head of International Trade Development, said:
"Hong Kong is an important market for red meat and dairy and RBHK provides the perfect platform for our exporters to develop existing business relationships and cultivate new ones.
"Our pavilion will not only provide a space to do business but also give visitors the chance to taste our high-quality and environmentally sustainable food products".
Asia presents significant opportunities for UK exporters of red meat and dairy, driven by increasing middle-class wealth, rising meat and dairy consumption and high regard among consumers for food safety and quality.
Consumption of beef and pork in Hong Kong is the highest in Asia and it is also an important dairy importer in the region. Although its population is less than 7.5 million, it has a sizeable and financially comfortable expat population, as well as a revitalised tourist sector, presenting opportunities for UK exporters in both the food service and high-end retail markets. Jonathan added:
"Prospects for red meat and dairy exports to the Asia region are clear, with a growing middle class and quality and food safety high on the agenda for consumers buying these products. With our high food production standards, UK exporters are in a strong position to satisfy that demand.
"Hong Kong is among the region’s more advanced economies and is a significant opportunity for shipping premium meat cuts and dairy to satisfy consumer demand. RBHK presents the ideal opportunity for UK levy payers to re-connect with Hong Kong’s foodservice and high-end retailers and show what the UK has to offer, and helping them capitalise on the opportunities presented".
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