New initiative to develop Japanese market for US beef brisket
"There was interest in serving this new foodservice demand with U.S. beef brisket", says USMEF Marketing Director Tatsuru Kasatani.
Primarily utilized domestically, a small share of U.S. brisket production is destined for Latin America and the Middle East. Brisket has had limited demand in Japan as most consumers don’t know how to properly cook brisket and don’t own barbecue equipment. Thus, few retailers sell it.
USMEF tested foodservice demand this summer by supplying samples of U.S. beef brisket to 22 Japanese distributors, processors, restaurants and a leading barbeque association. The response was very positive, prompting USMEF to move forward with plans to grow demand for U.S. beef brisket in Japan’s foodservice sector.
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