Miratorg enters the Chinese beef market with high-quality products
Russian meat producer Miratorg gained access to the Chinese beef market and sent its first shipment of 200 tonnes of high-quality products at the beginning of April.
Miratorg obtained the license for beef export to China in January 2020. Earlier the company started supplying beef to Hong Kong. In the first decade of April Miratorg will ship first containers to the continent. Negotiations on state-by-state level have been conducted for about seven years. Within the first batch the agribusiness holding exported to China 200 tons of high-quality beef for wholesale marketing channels and foodservice. The company is working on the creation of a product line for retail.
“Beginning of supplies to China is an important step for beef producers in the Russian Federation which is now possible due to effective partnership between the state and business. The objective set by the president of the Russian Federation is to increase the export potential of agricultural products including high-level processing – meat and products of processing. We have practically resolved the issue of import replacement while the potential for increased production of competitive products is still huge. The biggest advantage of our products are: ecological cleanness, high-quality standards, biological and sanitary safety which allows us to successfully compete with leading beef exporters in the Chinese market, such as Australia, Argentina, and Brazil,” commented Viktor Linnik, president of ABH Miratorg.
The company owns 98 farms in 6 regions of the Russian Federation while the total population of the specialized beef breed Aberdeen Angus so far exceeds 700,000 heads what allows meeting growing demand in raw materials both in Russian and world markets.
In 2019 the volume of beef production exceeded 149,000 tons of finished products. The company plans to increase it by 20% in 2020 and expand the geography of export supplies. Miratorg supplies meat to about 30 countries including Gulf Countries, South-East Asia, Africa, Latin America, Customs Union, and CIS.
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