Meat Institute launched a second version of MyMeatUp App
MyMeatUp 2.0 includes a new “Where does my meat come from?” feature, which allows users to search the U.S. Department of Agriculture (USDA) establishment database for information about where the product was produced, according to a press release.
“People are increasingly interested in knowing where their food comes from, and that concern is transforming shopping habits and driving purchasing decisions,” said Meat Institute President and CEO Barry Carpenter. “The MyMeatUp app’s new ‘Where does my meat come from?’ feature responds to calls for increased transparency and empowers consumers to choose meat and poultry products that fit their preferences.”
The new feature, which can be accessed from the home screen, provides an explanation about how to find establishment numbers on meat packages and includes a function that allows users to search plant numbers. Searches can be done using full and partial numbers, or users can choose to view the complete list of establishments. They are then directed to a page with information from USDA about the establishment.
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