McDonald's is switching to fresh beef burgers in a $60 million move
From frozen to fresh beef, that is the move that McDonald's is counting on to improve the quality of the products sold in the restaurant chain. The switch has been applied in 3,500 restaurants in the States but the company announced a year ago that it intends to modify the menus in all of the 14,000 restaurants owned in the USA, informs Drovers magazine.
The new strategy is forcing the suppliers to make serious investments in order to keep up with the new requirements. "Our suppliers have invested about $60 million updating their supply chain to be able to make this conversion from frozen to fresh. We just had to spend a lot of time really making sure that as we were cooking only when someone ordered, we’d figured out a way to do it that wasn’t going to slow down service time", explained McDonald’s U.S President Chris Kempczinski.
Since 2015, McDonald's started to modify its menus in the US restaurants by eliminating artificial preservatives from the company’s popular chicken products and introducing new foods in Happy Meal menus for kids.
(Photo source: Pixabay)
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