MHP invest in a unique culinary centre in Eastern Europe
Ukrainian giant poultry producer MHP has opened a culinary centre near Kyiv, a facility described as unique in Eastern Europe, according to the company. The Centre has an innovative space of over 1,000 m2, with advanced features for new product development, ingredient testing and sensory analysis. At the Centre, you can test your culinary concepts — from generating an idea to releasing a product, fix technical problems in production, or carry out training events for staff. The creation of the Centre is an important step towards the culinary transformation that MHP is undergoing.
The goal of the Centre is to solve the most painful issues of customers and reduce their production costs. The location is equipped with five demonstration kitchens, a technology shop, a sensor laboratory and a kitchen studio for professional filming and live broadcasts.
“This has been my dream for 20 years now. A dream to build a culinary centre with a sensory laboratory in Ukraine. Why HoReCa? All children are asked, “Who do you want to be?”. When I graduated from high school, I wanted to be a restaurateur. And the naive childhood dream — to make restaurateurs happy — still remains. That is why there is this Culinary Centre, there is a sensory laboratory, there is a team of, I believe, the best chefs in Ukraine who will make the dreams of restaurateurs a reality,” — said Olena Kosiuk, director of the Department of technology, quality and food safety of MHP.
The Centre will provide a variety of opportunities for the HoReCa segment. This is a single space for creativity and testing with raw materials and ready-made meals. Here you can carry out masterclasses, training at demonstration kitchens; work out products and concepts to reduce the delivery time for meals, test hypotheses on the development of new products, explore tastes, carry out professional tastings; rent demonstration kitchens, respond more quickly to needs of HoReCa, since the concept and equipment of kitchens imitate and models the environment of restaurants, informs MHP in a press release.
The initiative comes as MHP has taken fast steps from transforming its business model from a raw material producer to a more complex one, including developing new recipes for ready-to-eat and ready-to-cook products.
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