JBS opens three new Green Offices
JBS, the largest food company in the world, incorporated three new units to the Green Offices (EV) program, which now has 18 service points. Located in the municipalities of Araguaína (TO), Naviraí (MS) and Vilhena (RO), the new EV more effectively distribute the project's service capacity by region. Since the beginning of its activities in May 2021, the Green Offices have already assisted in the environmental regularization of more than 4,800 properties in the North, Midwest, Southeast and Northeast regions of the country. In all, more than 1,000 hectares have already been dedicated to forest recovery, an area equivalent to around 1,000 soccer fields.
The cities of the three new units were chosen based on data collected in a mapping carried out by the sustainability team at Friboi, a JBS company leader in the beef segment in Brazil, which identified the regions that most requested services from the Green Offices since the beginning of the program and who need specialized technical support with the opportunity to engage new groups of producers.
The Green Offices offer free legal and environmental advice to support cattle ranchers in meeting socio-environmental criteria. EV actions allow JBS to serve the cattle rancher closely, helping in the step by step towards environmental regularization, as well as in the technical guidance of new processes. The company thus guarantees a solution for producers who wish to improve their operations in order to be able to supply animals to JBS, to other farms or beef processing industries.
Another relevant action of the Green Offices is to present and guide producers in their registration on the Transparent Livestock Platform (TLP), a free online portal, using blockchain technology, which allows producers themselves to consult the environmental compliance of their suppliers. of young animals, ensuring a production chain with greater traceability, transparency and socio-environmental regularity. The TLP is a virtual environment for monitoring socio-environmental criteria in cattle raising, providing unprecedented advances in the traceability of the production chain with data security, reliability and engagement.
"Green Offices are born out of our vision that simply blocking cattle purchases from a rancher who does not comply with our purchasing policy will not solve the environmental challenges the country faces. It is necessary to generate inclusive actions and positive impacts through the provision of free socio-environmental and technical assistance and support them in the process of regularizing their properties so that we can contribute to making the Brazilian livestock chain even more sustainable", says Liège Correia, director of Sustainability at Friboi. In addition to free technical assistance, EVs partner with financial institutions to facilitate access to credit for ranchers to carry out their environmental regularization projects.
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