JBS launches service hub to increase productivity of small producers
JBS, one of the largest food companies in the world, has launched Green Offices 2.0, its newest hub for providing socio -environmental services to small rural producers. The program, which offers assistance on three distinct fronts, is an evolution of the successful Green Offices, created by JBS in 2021 and which initially aimed to regularize socio-environmental liabilities of rural properties. Today, there are 1,500 farms in service, with almost 800 thousand hectares under management.
At Green Offices 2.0, after the initial screening, eligible producers are forwarded to one of three fronts:
The Green Environmental Office already has 20 units, distributed across 7 Brazilian states (Acre, Rondônia, Pará, Tocantins, Mato Grosso, Mato Grosso do Sul and Goiás). Green Offices 2.0 starts with five units, four in Rondônia and one in Mato Grosso, with two more offices being implemented. Currently, a team of more than 30 experts is dedicated to the project. The expectation is that another 1,300 properties will be served by the end of 2024.
"The launch of Green Offices 2.0 represents another important step for the Brazilian beef producing sector, with both livestock farmers and industries benefiting from this program, contributing to increased productivity and profitability for small producers. The evolution of the program brings a greater focus on improving production rates on properties and the quality of life of the producer’s family", says Liège Correia, Sustainability Director at JBS Brazil.
The work developed by the program includes visits by specialists to properties to perform soil analyses and technical recommendations for pasture recovery, in addition to the recovery and protection of springs to ensure water availability and quality, and the generation of knowledge and promotion of technologies that enable increased productivity and profitability capable of providing a better quality of life for small producers in livestock farming. Highlighting the management assistance, with a focus on improving management and productivity.
The expansion to the Green Offices 2.0 concept aims to add more types of services to producers, with pillars of sustainability as a strategic axis. Since the creation of the Green Offices program in 2021, the program has already regularized around 11,500 farms and directed 4,400 hectares to forest restoration, with 20 units throughout Brazil.
With the launch, the company is advancing its strategy for a sustainable supply chain by expanding its support platforms for producers, with the Green Environmental Office aimed at producers of different levels and sizes, the Green Technical Assistance Office aimed at small properties and family producers, and the Green Management Assistance Office for producers with a higher level of management in the operation, but who need support to transform their farms into companies, Correia emphasizes. “Greater productivity is naturally connected to sustainability. With this concept, the best results will come to our partners and suppliers,” he says.
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