Irish company to supply beef to China in a deal worth €50m
The Irish company will supply beef to over 400 restaurants operated by Wowprime in China and Taiwan. ABP has announced that under the deal will include ABP’s UK operations, in the event of the UK gaining market access to China. Furthermore, the deal also extends to ABP’s joint venture partners Slaney Foods and is contingent on Irish beef gaining access to the Chinese market
ABP and Wowprime have also agreed to extend the arrangement to include ABP’s UK operations, in the event of the UK gaining market access to China.
“ABP Food Group is delighted to sign this initial and exclusive agreement with Wowprime. It is a tangible endorsement of the quality beef that ABP has to offer, and it is another significant step in developing new market opportunities for our products against the uncertain backdrop of Brexit,” Mark Goodman, Managing Director of ABP’s International Division said in a statement.
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