Irish Beef and Lamb showcased in top Tokyo restaurant
During this campaign, both Irish beef and Irish lamb will feature heavily on the menu and be promoted across the restaurant’s social media channels.
A long-time supporter of Irish beef and lamb, La Bisboccia has a longstanding relationship with ABP, who has been supplying them with hand-selected premium Irish beef and lamb since 2019. In 2024, Chef Inoue, head chef at La Bisboccia, visited Ireland as part of a Bord Bia delegation of chefs, where he witnessed the world-class processing standards and farm-to-fork traceability of Irish beef and lamb at ABP’s facilities, reinforcing his confidence in ABP’s premium product.
Martin McMahon, General Manager, ABP International said: "Japan is an important market for premium Irish beef and lamb, and we are delighted to see continued demand from top-tier restaurants including the wonderful La Bisboccia. The commitment of culinary leaders such as Chef Inoue to Irish meat is a testament to its quality and traceability. ABP remains committed to expanding the presence of Irish beef in Japan, working closely with Bord Bia to strengthen relationships with leading chefs and restaurants".
This latest initiative follows the success of a multi-restaurant promotion campaign in November and December 2024, which generated significant interest from Japanese consumers.
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