International buyers have met UK exporters to discuss red meat opportunities
From 11 July to 16 July, buyers from markets including Qatar, Kuwait, Philippines, the UAE, Canada, the USA and Mexico headed to the UK to discover more about sustainable beef, lamb and pork production and to examine potential new business opportunities.
The trip included visits to farms and processors and the chance to meet with farmers at the Great Yorkshire Show on 12 July to find out more about high quality meat production in the UK. A business match making event was also included in the programme where the visiting buyers met with leading UK meat export companies.
The visit follows the recent launch of a new export strategy Beyond Borders, which is aimed at increasing market access and export sales while encouraging and supporting more businesses to export.
Last year the value of UK red meat exports hit record levels at £1.7 billion and global meat consumption is expected to grow by 1.8% from 2023 to 2024.
Head of International Trade Development Jonathan Eckley said:
“Exports is a key pillar in AHDB activity and we have listened to our levy payers telling us how much they value our export development work. This successful inward trade mission will help develop important relationships with buyers in key markets. There is a growing global appetite for our high-quality produce, and now is the time to help maximise the opportunities for UK beef, lamb and pork.
“It was our pleasure to welcome our international visitors to the Great Yorkshire Show where they had the chance to find out directly from producers themselves about our high-welfare, environmentally sustainable, traceable food production in the UK, enhancing their knowledge and the reputation of our agri-food products in overseas markets”.
Export development is one of our key strategic objectives, working collaboratively with industry and government, to cultivate further opportunities for its red meat and dairy sectors.
Labour shortages and workforce challenges Since Brexit, labour shortages have emerged as one of ...
Trumps tariffs On 2 March 2025, US President Donald Trump, announced ‘reciprocal tariffs&r...
BRF, one of the world's largest food companies and owner of the Sadia, Perdigão, Qualy and...
