INTERPORC congratulates the Chinese New Year of the Snake, which promises prosperity and luck
This is a particularly significant exercise, as it is marked by the 20th anniversary of the Comprehensive Strategic Partnership between Spain and China and the 50th anniversary of the establishment of diplomatic relations between the EU and China, which has given rise to a relationship that has strengthened commercial, cultural and gastronomic collaboration between the two countries.
In this context, the commitment of Spanish pork to China is reflected in the ambitious agenda of activities that INTERPORC has scheduled in the hope that this year will once again be a very special year for the two nations. For example, the Interprofessional will be present at SIAL Shanghai in May, one of the most important fairs in the agri-food sector in Asia, where Spanish white-coated pork will once again demonstrate its global leadership.
Likewise, during the year, reverse missions will be organised with Chinese importers to coincide with key events such as Meat Attraction and the European campaign 'EUPork, The Smart Choice', which will allow for strengthening relations between Spain and China. Likewise, within the framework of this same campaign, activities will be carried out in different Chinese cities, such as product tastings, masterclasses, e-commerce promotion, initiatives in the HORECA and retail channels, training in ham cutting and participation in the CIIE fair.
In all of them, the objectives will focus, through actions designed for each event, on promoting the excellence of Spanish pork and bringing its products closer to Chinese consumers, in order to thus consolidate the existing great relationship of trust and mutual benefit.
The Chinese market is of vital importance for the Spanish pork sector and the latest data show the Chinese consumer's confidence in the quality, safety and traceability of Spanish products. In the period from January to October 2024, pork exports to China reached 447.6 thousand tonnes, which represents 19.7% of the total in volume; with a value of 912.9 million euros, 12.5% of the total exported. It should be added that in relation to high added value processed products such as shoulders and hams, a total of 1,632 tonnes were reached during this same period.
It is on this basis that INTERPORC and its partners are entering the Chinese New Year of the Snake with high expectations, confident of further strengthening relations and mutual benefit with China.
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