INTERPORC adheres to ’’The Sense of Meat’’, a pioneering collaborative project
"The Sense of Meat" has the main objective of conveying that meat and meat products are part of the gastronomic culture and that consuming it according to the recommended guidelines contributes to a varied and balanced diet within the framework of a Mediterranean Diet. .
Furthermore, according to data from AECOC Shopperview - the knowledge and analysis service of behavioral changes and the evolution of consumption trends of AECOC - and FECIC, 45% of meat consumers include it in their diet for the pleasure that the consumption of this food provides. Only the contribution of protein (51% of mentions) surpasses the enjoyment of meat consumption as the main reason of choice. Likewise, 34% of consumers claim that they consume meat to follow a balanced diet and 26% for health reasons.
Together with INTERPORC, almost a hundred companies and organizations from the entire value chain of the meat sector and distribution are already part of "The Sense of Meat" initiative, whose image and messages can be seen, starting next month May, in the points of sale of the main chains, on the packaging of some products, on commercial brochures, as well as on the websites and social networks of the participating companies and organizations.
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